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Respecting Anonymity

Posted August 4, 2010 by admin @ 3:21 pm

A recent Wall Street Journal article about the sophisticated algorithms on the cutting edge of online advertising has some consumers quite concerned. The article raises obvious issues related to online privacy, and should serve as a reminder to companies about setting boundaries when utilizing these technologies. There are potential legal problems involved with misusing the data obtained in order to passively discriminate against certain demographic groups, so it’s important to make sure that your business is using this valuable resource properly. (more…)

Filed under: Company Headlines

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