Taking advantage of Re-Targeting

Posted March 19, 2010 by admin @ 12:53 pm

I would like to take the time today to talk to you about your Re-Targeting campaign.

If you are thinking to yourself, “What Re-Targeting campaign,” then you are worse off than I thought. As an advertiser, or business owner, you cannot overlook the importance of Re-Targeting.

Guys, consider how you approach dating. If you find a girl attractive, and the first thing you do is ask her on a date, she’s more than likely to say no. There usually has to be some kind of communication that occurs before you just ask someone out. A girl won’t go out with you if she doesn’t know at least a little bit about you. The same thing applies to advertising.

If you are a new business, or haven’t done much marketing in the past, chances are many consumers have no idea who you are, what you provide, and at what quality. Consumers are just like the women you would like to date. They need to know a little bit about what you do before they trust you. When you hit customers with an ad here and there, they aren’t likely to act. They may visit your site out of interest, but leave without converting. Statistically, conversions aren’t high the first time around, so you are basically wasting your advertising dollars.

Now let us say that you find a girl attractive, so you approach her with stimulating conversation. You talk things over and find out you have a lot in common. At the end of this conversation that woman is more likely to take you up on your dinner offer. You have created a comfortable situation, which guarantees a conversion, in this case a date!

When you Re-Target consumers you do the same. You earn brand recognition and create a situation where the consumer feels comfortable to spend their money. AdMedia highly targeted ads capture audiences. Once captures, those interested consumers visit your page and our tagged. As they browse their favorite websites, we follow them and hit them with your targeted ads. They begin to recognize your brand and trust that what you provide is legitimate. They re-visit your site, but this time with their wallets open.

With AdMedia re-targeting, you never have to waste advertising dollars again. You are guaranteed higher conversions, and the return on investment you need. Find out more about Re-Targeting and AdMedia by visiting our website.

Filed under: Company Headlines

How to monetize “Thank You” pages

Posted March 10, 2010 by admin @ 12:16 pm

If you are an affiliate with quality traffic, there is another way to earn additional revenue.

Most affiliates provide some sort of “Thank You” page for consumers who participate in a type of action. That action could be signing up on the website, participating in a survey, or making a purchase.

What most publishers don’t know, is that “Thank You” pages are prime real estate for advertisers. Why? When a customer participates in an action on your website, they wait for the “Thank You” page to ensure that their transaction has been completed. This means that the consumer is in-tuned to what’s going on, on their screen.

This is a great time for advertisers to hit consumers with relevant advertisements. They can provide targeted advertisements with help from the content on your website. You provide advertisers with quality leads, and they in-turn set higher bidding prices.

You earn revenue for incorporating a simple code to your site, which generates highly relevant advertisements. Consumers click, and you get paid.

How can you start advertising on your website’s “Thank You” page? Sign up with AdMedia, and follow the easy step by step guide for implementing your code. Once the code has been created and placed on your site, you can start earning.

Get started today!

Filed under: Company Headlines

A quick intro video

Posted March 8, 2010 by admin @ 1:19 pm

New to online advertising? Follow the link to view a helpful video on online marketing

Filed under: Company Headlines

How can consumer mobile activity help you?

Posted March 3, 2010 by admin @ 10:56 am

Start Investing in Mobile

The invention of mobile applications such as Foursquare and Gowalla are making it easier for advertisers to target consumers. These applications allow users to display personal information about themselves such as their location, lifestyle, and consumer choices. Having access to these facts means that advertisers can target consumers more effectively, basically it takes the guess work out of targeting.

The most valuable information will come from consumer preferences. When a consumer submits information stating what they have purchased, what they are interesting in purchasing, or what they desire, advertisers can generate personalized advertisements based on the individual. This leads to an extensive increase in conversion rates. Advertisers can also take advantage of the mobile platform itself.

Having a consumer’s exact geographic location is incredibly valuable for small businesses. Local advertising could see a dramatic boost. For example, if you own a small restaurant, being able to send your advertisements to mobile users in your radius will bring in new and returning business.

The negative side

So far, consumer satisfaction has been high. Consumers are so excited about this new form of online social networking, that they have yet to let the negative consequences deter them from usage. However, anyone who has received continuous text message updates from club promoters, local bars, and businesses, can tell you that it gets old after a while. For now, jump on board the mobile train and start advertising while it’s hot.

Filed under: Company Headlines

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