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Social Networking: Not profitable?

Posted February 25, 2010 by admin @ 11:09 am

Back from the Online Marketing Summit in San Diego, I heard one thing over and over again, “Social Networking isn’t profitable.” This came as a shock to me, because all I have read lately has been about how Social Networking will be the new trend in marketing, and how in order to succeed you must invest in Social Networking sites. I wondered then, why was it that so many industry professionals were hating on Social Networking?

In a recent newsletter sent to me by mThink, I read that a “Twitter Feeding Frenzy” was coming. If Social Networking isn’t profitable, why would a frenzy ensue? If such a “frenzy” did occur it could be credited to the media. With so many media outlets pushing the idea of marketing through Social Networking sites, it is only natural that the masses would follow.

The new statistics out on Twitter don’t help the Social Networking nay sayers. The new data released by Twitter states that the site currently processes 50 million tweets per day. That means that 600 tweets are being sent per second. The growth rate itself has been astonishing. In 2007 there were only 5,000 tweets per day, and 2009 saw an increase in 1,400%.

Rumor has it that Twitter also plans to launch its own ad platform. If true, there would be a mad rush by advertisers to the site. Facebook already provides an ad platform, with strict qualification barriers. The true impact on revenue has yet to be seen. In the minds of affiliates and advertisers, social networking has yet to prove itself as a huge revenue building enterprise. Until then, be wearing of investing in such sites.

Filed under: Company Headlines

How important is Mobile Advertising?

Posted February 17, 2010 by admin @ 4:25 pm

Whether you believe that the media controls the masses, or that the masses shape the media, what we see, hear and read is a reflection of our times. Nowadays, news media outlets feature stories submitted by every day citizens. News stories are captured by cell phone cameras, and facts are collected from texts. The decrease in Newspaper circulation, and news program viewership, means that people are turning to websites and mobile updates for their news.

The invention of smart phones has only increased the amount of web surfing that goes on in everyday life. Whether it’s to hear celebrity gossip, or read ESPN updates, people are looking to their cell phones to supply them with information.

And when it comes to entertainment, even television has competition. TV commercials can be avoided with the help of video recorders, television programs can be watched online with minimal interruption, and movies can be downloaded to cell phones and iPods.

What does all of this mean for you? As a small business owner, advertising is your way to earn brand recognition, and earn revenue. When you’re competing against established organizations, you have to advertise on a large scale to earn the type of exposure you need. With the decrease in TV commercial effectiveness, business owners and advertisers have looked to online advertising. This has led to a surge in Online Advertising, but what about mobile advertising?

The new challenge for advertisers is going to be how to effectively market on, and utilize, cell phone applications. In the coming months we will be revisiting this topic, and with your feedback we hope to come up with a solution.

Filed under: Company Headlines

Welcome to the AdMedia Blog

Posted February 12, 2010 by admin @ 1:03 pm

AdMedia is your one stop shop for everything advertising and affiliate related.

We’re here to help you succeed without much work on your part. Earning money is never easy, unless you are teamed up with AdMedia that is. It has taken years, but we have developed the most extensive list of premier advertising and affiliate solutions, and they are now available to you.

When advertisers sign up with AdMedia, they have the opportunity to create an optimized campaign with the help of our dedicated Account Managers. Campaigns can be as personal or general as your business requires. Put your own personal touch on your campaign by designing your own banner ads. It’s quick and easy with our step by step online guide. Advertisers can also take advantage of Rich Media Ads, Re-Targeting, Contextual Ads and Display Ads. Advertising methods include CPA, PPC, CPV, and SEM.

Affiliates who sign up with AdMedia receive personal attention from our team of Affiliate Managers. Campaigns are based on factors like traffic quality scores and traffic volume. Affiliates have a wide range of campaigns to choose from including CPA, Search Solutions, Display Banners, Text Banners, Email Marketing, Inline Text, and Domain solutions.

AdMedia also makes it easy for both advertisers and affiliates to track their campaigns online. Our associates are able to track how well their campaign is doing by reviewing daily reports posted to the account homepage.

To learn more about AdMedia, or to sign up, we can be reached at (800) 296-7104. Visit us at AdMedia.com. To hear about new products and special offers look out for the AdMedia newsletter and visit us here often at AdMedia.

Filed under: Company Headlines

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