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How Should You Build a Customer Intelligence Based Data Plan?

Posted May 24, 2018 by Abhishek Pandey @ 5:10 am

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Behind any industry and trade and product, data metrics play an important role. It’s the deal which brings the revenue for the companies and with GDPR in the town, the data plan might need to be revoked. The private data needs protection and in that scenario, the businesses need a proper planning. But data and data processing are not just a commodity but the necessary means to run the companies these days. It helps to understand the user pulse and their behavior over a longer period of time. These data channels help the brands to get closer to their potential customers and prospective buyers. They tend to make brands aware of the impediments their marketing lack. So, there is a requirement of a customer intelligence-based data plan for a resurgence of businesses.

What is the need for Customer Intelligence based data plan?

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Over the period of time, the brands who have created meaningful and transparent customer relationship have thrived for longer durations. Those who imbibe by the customer values have survived the long rope. Not because they have more data, but because they have more intelligence. So, in these scenarios, how would you rewire your strategies given the fact that the user intelligence has changed. How can the businesses use the customer intelligence-based data plan to accelerate their lead?

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The key to resurge your business will begin with a proper strategy. How can you build a more direct relationship with your customers? What do you have of value to offer them? How can you use data to enable that value and is it worth the value exchange required? How does this advance your customer relationships and how can you now serve them with greater care, personalization, and distinction? Here are some of the methods in which you can build Customer Intelligence based data plan –

Data should be aligned with Stakeholder Requirements

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The data you have been storing or marketing must have the consent of the stakeholders. It must be cleansed, corroborated and connected to solve the business problems. Privacy by design should be at the core of any data-enablement strategy, with good responsible governance as a foundation. Bring your IT, legal, and privacy teams together to create sustainable policies around data collection, processing, and management. And never collect data for the sake of having it for future use – if you don’t have a plan and policies set up in advance of any data capture, go back to step one.

Format Your Data

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To establish a good relationship with your customer, your data must be correct. It should be clean and formatted so that it matches with other attributes and signals. There can be some inaccuracies in the data like mistyping of information, data that’s been poorly vetted. They must be properly formatted before you create Customer Intelligence Based Data Plan.

Resolve to a single identity

This is the hard part. To resolve multiple fractional profiles to a single identity, you need a partner with a robust identity graph—one that provides a single unified 360-degree view online and offline, across channels and devices, that is accurate, persistent over time, and works as a durable match key underlying all use cases you are looking to employ. This identity then maps to everything from upstream customer intelligence and segmentation through onboarding and activation through all of your measurement efforts, then feeds it back again to make your activities smarter, more effective, and more efficient. An end-to-end system of identity is the key to successful data enablement.

Filed under: Advertising,Agencies

How Would GDPR impact the Social Media? – Analyzing Pros and Cons

Posted May 22, 2018 by Abhishek Pandey @ 11:55 pm

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The increasing impacts of social media in our lives had made it obvious for the authorities to pass tougher legislation containing its use. With Facebook’s breach of user data, it became evident that the law pending the clearance in the European Union would soon be passed. This legislature seems like a breather in the swamps of social media, the medium which is nothing about relationships, engagement, and interactivity and rather has become a tool for business with user data. Multiple instances of data breaches by smaller and bigger corporation have only added pressure.

So, it was near the time that we need something to carry ourselves with. The EU General Data Protection Regulation is in effect now and that’s the breather we required. So, how would the newly passed GDPR Impact on the social media? Will it be able to conceal our data? Or will it be the tool to protect the social media? Let’s find out.

What is GDPR?

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The European Union passed the General Data Protection Regulation (GDPR) recently. It will come under effect from 25th May 2018 and will be applicable to all 28-member states of EU. The UK Government, in process of divorce from the EU, did prepare similar Draft Data Protection Bill close to the lines of GDPR. The EU is calling this privacy policy as “the most important change in data privacy regulation in 20 years”. The Data Protocol will be effective on all corporations including those registered in the U.S. as well and does business anywhere in the world.  Thus, the GDPR impact on the social media will be huge.

What are the Major Features of GDPR?

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The GDPR impact on social media will be a measure of how these rules are applicable to the organizations from outside the EU. Some of the features of GDPR are as follows:

  • The most important of that is the requirement of ‘Privacy by design’ property which requires the organizations to properly plan for safety and management of personal data. It must maintain a proper clarity over the passage of data through various organizations.
  • Article 35 of the GDPR requires that the organizations have clear path to protect any data like personal data for HR purposes, payment card data for online transactions, or medical records used by a doctor’s surgery.
  • GDPR requires that one of six categories of “legal basis for the processing of personal data” are in place. Two of these are as follows:
  1. Consent of the data subject.  By this, we mean customer, potential customer, influencer, effectively anyone not within the data processing organization.
  2. Necessary for the performance of a contract with the data subject.  An auditable agreement between the organization which explains the acceptable use of their personal data.

What is GDPR Impact on the Social Media?

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To measure the GDPR impact on the social media, we must first understand the link between the GDPR and the social media. The marketers use the social media channels such as Facebook, LinkedIn, Twitter, Pinterest, WhatsApp, Snapchat or Instagram to effectively reach to their clients. Most people use either of these social media channels these days. Hence, the indirect supply of data from these social media channels benefit the marketers. But are these companies using our data with our consent? Most people do not tend to read the user agreement. And like it or not, you have indirectly consented to such use.

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But with the implementation of GDPR, the companies will now be covered by the terms and conditions to forward privacy notices for use of the data.  Due to existing legislation is known as EU-US Privacy Shield, US organizations (including social media application providers) can self-certify and commit to this framework agreement which underpins their protection of EU citizen data entrusted to them. The GDPR will require these establishments to have an accountable EU representative to have compliance for the GDPR approval.

What must you learn from this to minimize the data breach?

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While you can relieve a bit due to the GDPR, here are some aspects which you must learn to protect yourself from any breach henceforth:

  1. The Blue Tick before the Applications or websites open – Read Privacy norms in clearer terms before you sign up anywhere.
  2. The T&Cs – These are important data and we tend to not adhere to them. Understand them before use.

Disclaimer: All the images have original attributions unless otherwise stated so.

Why Did Amazon and Google Loss on Market of Smart Speaker with Voice Assistant?

Posted May 21, 2018 by Abhishek Pandey @ 3:31 am

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Amazon was the first player to have entered the Smart Speaker Market with Amazon Alexa. Alexa then got renamed to Echo. Google then entered the market with the stupendous technological marvel called the ‘Google Home’. The device was powered by Google Assistant which has gone through significant changes. Alibaba and Xiaomi to have now entered the race of superiority for the Smart Speakers with Voice Assistant.  While there can be various players, Amazon had a nearly a 3-year head start over its competitors. Amazon and Google had a firm grip on the market, but the recent statistics suggest that Amazon and Google had a strong grip on the voice-controlled device market until they started to decline.

What are a market prospect for Amazon and Google in Smart Speaker with Voice Assistant?

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As per a new report, some of the analytics suggest that Amazon has manufactured more than 4 million smart Speakers with voice assistant in the first quarter of 2018 accounting for 43 percent of the market. Google, on the other hand, shipped around 2.4 million units being a number 2 on the competition. Alibaba comes at number 3 with 700,000 units while Apple comes in at fourth position with 600,000 with Xiaomi, the latest entrant at fifth spot with 200,000 units. This means that Amazon’s global market share has been cut nearly in half since the same period last year. But despite some debacles, 2017 was the best year to date for hardware sales. But Amazon had a nearly three-year head start over some competitors. And it may be time to ask whether it can maintain its lead.

How is the competition from Alibaba in China?

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Despite having a three-year lead over its competitors, Amazon and Google faced fresh competition and the toughest of it from Apple’s ‘HomePod’ in the first quarter. At the same time, their market Xiaomi and Alibaba cut their business in China. With Alibaba’s ‘Tmall Genie’ Smart Speaker with voice assistant coming in the market, Amazon was losing its grip in the East and South East Asian regions. Another variant of Tmall Genie was launched by AliGenie which understood Mandarin. People can understand Chinese Mandarin throughout the world. (Alexa can recognize five variations of English, as well as German and Japanese. A rep said she will speak French later this year. And Google Assistant will be available in 30 languages—including English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Portuguese and Spanish—by the end of 2018.)

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Alibaba has replicated Alexa in its Smart Speakers with Voice Assistant facilities. It also boasts of a visual recognition capability which allows it to identify various objects. This includes children’s books as well as medicine making it a formidable object.

Competition from Xiaomi

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Xiaomi too announced its Mi AI Speaker in the year 2017 in China. It became an instant competition to Amazon and Google there. The device costs half than that to Echo and Google Home. Xiaomi later announced Smart Speaker with Voice Assistant from Google. This feature will allow the users to control products through a smart speaker like Google Home or Amazon Echo.

What future do the Smart Speakers with Voice Assistant Facility have?

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As per David Watkins, Director at Strategy Analytics, “Amazon and Google accounted for a dominant 70 percent share of global smart speaker shipments in Q1 2018, although their combined share has fallen from 84 percent in Q4 2017 and 94 percent in the year-ago quarter. This is partly because of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent. Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five.” Global smart speaker shipments rose 278 percent since last year in the first quarter of 2018, indicating voice-enabled devices are more than a trend.

Filed under: Advertising,Company Headlines

Learn to Humanize Your Customer Experience Through Understanding Their Demands

Posted May 18, 2018 by Abhishek Pandey @ 4:24 am

In this present age, everything seems to be data driven and Customer relations have eventually turned out to be the same. The brands have long forgotten the value of customer experience and they remain not more than a set of metrics and numbers on a campaign dashboard. This is something which has downgraded the customer importance for the brands. In this fast-paced world, focusing on real people have become an outdated idea. So, how should markets evolve from their custom dashboard and hit them where they actually feel? How do they connect with the real people who would actually understand their demands?

Why do brands not give impetus to real customer Experience?

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With plenty and large amounts of data being generated today, the brands have all information for actions leading to high customer loyalty down to each customer level. It will require evaluating customer interactions, both monetary to non-monetary which means engaging via social media. The key is measuring individual intent and engagement in real time—what we call a customer’s “pulse.” Once that’s understood, there are ways to activate your outreach based on that unique pulse, as well as how to monitor and maintain a positive feedback loop.

With so much data available with the brands, they tend to neglect the support of real people. They go for the data available with them to expand their reach. Hence, they do not give much impetus to real customer experience. The individual intent and engagement in real time is often given less impetus and priority as compared to the data which is readily available. This individual intent is called a customer’s ‘pulse’

What exactly is a Customer Pulse as per the Customer Experience?

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Often, the customer indicates their value and engage themselves on their brand usage based on the varying needs and situations. If the brand is good, they would increase the level of engagement over time determining their loyalty.  They would thus increase the value for business.  If you think of your relationship with a customer as a system which functions on investments and returns, the Pulse of the customer can be understood as a simple equation:

Pulse = Investments + Returns – Relationship Decay.

What level of Investment are we talking about?

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The Investment includes personal outreach, relevant social content, exclusive or early access, rewards and incentives and all the time and energy which is put into creating it. The Returns come in the form of engagement: content sharing, repeat usage of a product, or a new purchase. In between investments and return is Relationship Decay, the reality that customers will gradually forget about their past experiences. Then the engagements when your brand is not top of mind becomes absolute.

How a customer’s pulse informs decision making?

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Success is traditionally measured by purchases. But given the increasing interaction consumers have with brands via non-purchase activities, this needs to change. It’s not just a matter of changing the way interactions are measured, but these non-purchase interactions drive value. After all, even when purchases are infrequent, engagement with your brand over time holds immense value. For example, in the airline industry, studies show that when a tweet is answered in five minutes or less, the customer is willing to pay $20 or more for a ticket on that airline in the future.

How can Small and midsize businesses (SMBs) Fare with Facebook and Google Advertisement?

Posted May 15, 2018 by Abhishek Pandey @ 11:43 pm

Google and Facebook have been the front-runners in the advertising industry for nearly two decades now since their inception. Being relatively easier platforms than print, they tend to bring in the target audience compliance to greater affordable rate as well. With such ease of use and target capabilities, the small and midsized businesses find Google and Facebook easier to drive their advertisement with. As per Chris Ruberg, Senior SM specialist at Independent Media Agency Empower, “Facebook provides an unprecedented number of tools to make using its ad platform easy to navigate for even the most novice business or advertiser.”

It is correct on the part of Google also. If you have not yet signed up with Google AdSense and AdWords, the experience is quite fruitful. The tools make the advertisement profound and gallant.

How are Google and Facebook Advertisement Different?

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Google and Facebook, since its inception, has been the tool to look out for by the SMBs to drive their advertisements. For most of the SMBs across the globe, these two platforms tend to provide most of the advertisements. Still guessing the number of users on these platforms? Take away the Fortune 1000, and most of the 5.999 million that remain are small and midsize businesses. And all these business houses have benefitted from Google and Facebook Advertisement. Most of the SMBs lack manpower and time to formulate ads and they need someone to take care of that. Google and Facebook have been extremely effective at reaching target audiences while also being convenient.

What are other major players in Advertisement agencies?

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Recently Twitter and Snapchat began to build advertisement platforms to attract SMBs but still, they are in the early stages of production. Snapchat did introduce the Snap Accelerate Initiative last October to attract the SMBs and the Startups, incubators, and accelerator programs with access to marketing benefits and services. Snapchat recorded a 30 percent increase in its advertisement revenue from the fourth quarter of 2017 through its Accelerator Program.

Similarly, Twitter Launched Promote Mode, its Subscription based self-serve advertising platform. This enables SMBs to play a flat fee of $99 per month to promote their profiles and individual tweets. Twitter is yet to officially convey the figures but labeled the results as positive. Twitter only provides analytics for tweets and followers while Snapchat provides offer data like Story views, time spent viewing, reach, average view time, story view percentage and Popular regions.

What Factors are Mostly used in Facebook and Google Advertising?

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Facebook is the topmost contender when it comes to advertising with the social media channels. With more than 1.5 billion users across the globe and an average of 6 hours per day mean Facebook reaching the target audience ratio much earlier than most others. Facebook tracks the purchase journey via multiple devices even when those transactions occur outside of Facebook. “Facebook is very scalable. The results and metrics are gathered immediately, and you can act on them immediately,” Gallant added. “The interactivity of the platform is immensely powerful.”

But if SMBs are not using Facebook advertisement, they are probably on Google but getting out of these two means finding new sources and that is a daunting task. “While it may be more expensive to advertise on Google, Google is more worth it in our eyes because you gain more visibility and, therefore, higher ad value,” said Joseph Crea, marketing manager of Dumbo Moving and Storage in Brooklyn, N.Y.

 

Filed under: Company Headlines

3 Steps To Improve Your Ecommerce Experience

Posted May 11, 2018 by Abhishek Pandey @ 5:59 am

E-commerce has leveled the playing field in a lot of ways. Smaller online businesses now have access to the same sprawling, the international customer base that established retailers enjoy. While established retailers may already have a strong foothold in the e-commerce space, smaller merchants often go through some trial and error in perfecting the online shopping experience. E-commerce optimization is fluid, evolving, and complex. The ability to perfect every area of an online shop can be both daunting and expensive for smaller online businesses. Despite this, there are certain areas on which merchants need to focus if they expect to be profitable at all online. So, here are three big ways to improve the e-commerce experience today. Do read to unfold the ways. 

Ways To  Improve Your Ecommerce Experience

Enable Frictionless Payments

Enable Frictionless Payments

Consumers want to get from point A to point B in as few clicks as possible. Your payments process should enable them to do this. Avoid redirecting customers away from your branded site to an external payment gateway, as this disrupts the flow. Instead, choose a gateway provider that integrates seamlessly with your e-commerce site or mobile app.

Include a progress bar at the top of checkout screens so users can see how far along they are in the checkout process. This can help move customers along in the process while reassuring them that there’s not much further to go.

Avoid requiring users to register before completing a purchase. It’s a major point of friction in the checkout process and can increase cart abandonment rates quite a bit. Instead, allow customers to proceed to checkout as a guest and give them the option to register later after they have completed their purchase.

Boost Security and Fraud prevention

Boost Security and Fraud prevention Boost Security and Fraud prevention

Boost Security and Fraud prevention

The rising amount of online fraud and data breaches has made shoppers wary of entering personal details online. It’s estimated that roughly one-fifth of cart abandonments occur when customers cannot trust you with their credit card details.

In addition to providing adequate security assurance, you should boost customer confidence by safeguarding the entire checkout process. Many merchants use Address Verification Service (AVS) to verify the address of a person claiming to own a credit card. Card Verification Value (CVV) is another security protocol, which asks the cardholder for the 3 digit security number on the back of a Visa or MasterCard card. While these tools increase security, they also boost customer confidence that your brand takes security seriously.

Cater to Consumers’ Omnichannel Preferences

Cater to Consumers’ Omnichannel Preferences

Omnichannel optimization is more important than ever. Increasingly, merchants are seeing customers begin shopping on a desktop, visiting the store to see and touch items, and then complete the purchase on a mobile device. The cross-channel combinations are endless, but the bottom line remains the same: consumers want a consistent experience across devices and channels.

Again, working with a reputable payment services provider can streamline omnichannel success. A great provider will be able to facilitate omnichannel payments across the board, including broad payment types, high-level security, and fraud prevention tools.

Conclusion

While e-commerce and online shopping have opened up a world of opportunity for merchants to sell to new audiences, taking advantage of that opportunity requires best practice implementation and the ability to pivot with evolving consumer preferences. Successful online merchants will prioritize customer experience, security, and the omnichannel experience. As the framework upon which great e-commerce experiences are built, merchants that optimize these areas will be best positioned for growth.

Filed under: Company Headlines,E-commerce

5 Content Marketing Tools That Will Expand The Reach

Posted May 10, 2018 by Abhishek Pandey @ 5:34 am

In the content marketing game, a lot of small businesses overlook an equally important activity which is the backbone of it- promoting the content. Without readers, your blog articles, white papers, and e-books are just wasting digital space. That’s why it’s so important to have a well-rounded content promotion strategy in place, as well as the right tools to make it easier and automate what’s possible. Here are a few content marketing tools and widgets that expand your content’s reach.

Effective Content Marketing Tools That Will Expand The Content Reach

Content-Marketing-Tools

Hootsuite

You need a social media management dashboard anyway, and this one’s great for scheduling shares of your content. The Hootlet extension for Chrome makes it simple to share any webpage or blog post without copying and pasting the link. 

Schedule shares of each blog post every day for a week on Hootsuite, staggering times to reach the widest audience possible across all your social channels.

Buzznami

Just like report cards are useful in telling us whether our kids are paying attention in class or not, there’s a similar evaluation tool for content marketing called Buzznami. Enter your website URL and get a full report on how well you’re doing in including internal links and subheadings to make search engines able to find your content easily, as well as how your social media shares are doing in reaching more people. After assessing your evaluation, determine where the weaknesses are, and make a plan to beef up efforts there.

Revive Old Post

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The Revive Old Post WordPress plugin is great for getting eyeballs on content you published long ago, which has a tendency to not be viewed as often within weeks of it goes live.

The plugin works directly on your WordPress platform, and once you input your social media credentials, you can set up automated shares of older posts. It’s a great way to drive traffic to your blog from Facebook and Twitter. Set up at least one share of older content a day, spreading them out across the day.

Contently

Sometimes simply organizing your content is what’s keeping you from reaching more people with it. Contently is a content marketing platform that allows you to compare content performance against industry benchmarks and analyze data so that you can tweak your content strategy to better appeal to your audience. Track engagement for each piece of content you publish and ensure it’s aligned with the content marketing objectives you’ve established.

BuzzSumo

content tools

Content marketing can be an aggressive competition with others in your industry, but BuzzSumo gives you the competitive edge. Not only can you discover what content of yours is working, but also which influencers are sharing it. You can also track your competitor’s content performance. Identify influencers in your industry and connect with them through BuzzSumo so that you are on their radar, increasing the odds that they’ll amplify your content for you.

Last Words

 

While all these content marketing tools can be immensely helpful in getting you more readers for your content, realize that the biggest asset you have is your own effort. When you dedicate time and energy to consistently promoting your content, you get results, plain and simple. Last but certainly not the least do not forget to contribute your valuable feedback with us.

 

Filed under: Brand Marketing

Best Techniques To Improve Contextual Ad Performance

Posted May 9, 2018 by Abhishek Pandey @ 4:34 am

Contextual advertising is a form of ad targeting for promotional content that appears on digital media, as well as websites and browsers. The ads are chosen and served by automated systems that work to display the most relevant ads based on the identity of the user. This article will reveal some techniques to improve contextual advertising. 

The Importance Of Contextual Advertising

Contextual Advertising

It’s no secret that the traditional methods of advertising are not nearly as effective as they once were. The idea of throwing out a giant, untargeted net and hoping for the best is a thing of the past. Contextual advertising is a tactic designed to create digital campaigns that are tailored to the organic flow of the UX. As the bulk of online behavior is now being tracked, it would be wise to make the most of this new reality and find new ways to increase revenue.

When you write blog posts, the name of the game is to engage and educate readers without blatantly pushing a sales agenda. Contextual ads are the fantastic way to put relevant ad content in front of interested eyes without coming off as intrusive.

Some Ways to Use Contextual Advertising

If you want to earn more with the advertisements, here are some ways you can tap the vast engagement potential of contextual ads.

Never Compromise On UX

Never Compromise On UX

Intrusive advertising can ruin an online experience faster than anything else. Many times, users don’t even look at poorly designed or irrelevant ads on a website. They are only interested in finding the X that gets rid of them. From a technical perspective, if your site’s color scheme presents a neutral vibe, a giant ad with super-vibrant colors will look out of place and will certainly disrupt the UX. 

 

Contextual advertising is far from a one-size-fits-all solution. Each platform has its own unique landscape when it comes to displaying opportunities. For this reason, you cannot underestimate the importance of ad customization. Even the tiniest detail can wreak havoc on a website’s UX and ruin the effectiveness of the ad.

Understand Visitor Intent

Contextual Advertising

As in nearly all forms of online marketing, the key ingredient is simply knowing how your audience functions in relation to your platform. When it comes to contextual advertising, a great deal of success comes down to being in the right place at the right time. The visual hierarchy of your content needs to be in perfect order. From a monetization point of view too, ads need to be placed in accordance with your visitors’ on-site surfing behavior. Further, the messaging needs to be changed based on how people interact with your website.

Be Very Selective in Choosing Advertisers

 

As a blogger, choosing the advertisers that are allowed to display contextual ads on your website should not be a trivial process. One of the biggest mistakes a publisher can make is welcoming any and all advertisers for the sake of revenue. In reality, doing this can be counter-productive. For example, if your blog provides travel advice, placing ads for bathroom cleaners or marketing automation software wouldn’t likely be in line with what the user is looking for.

Last Words

After going through this article, you must have come across the harsh reality that you will always be locked in a constant battle not only with other publishers but also ad blockers. The key to capitalizing on engagement potential is finding innovative ways to appeal to customers on a level that doesn’t compromise their online experience and adds intrinsic value to their lives.

 

Filed under: Advertising

Effective Tips To Make PPC Advertising Work For Business

Posted May 8, 2018 by Abhishek Pandey @ 6:05 am

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most influential online marketing options for businesses. It is designed to engage people and lead to sales that can improve the bottom line. To make sure you do this the right way and launch a good PPC campaign, it’s best to understand the intricate details beforehand.

What Is PPC Advertising?

ppc

The term stands for pay-per-click advertising, meaning that each time someone clicks the ad, a set rate is charged to the advertiser. This rate can vary based on the agreement you’ve established beforehand.

You can use PPC to display ads for specific services or goods depending on what you’re selling. The goal is to put these ads in front of people who are already interested in the subject and might be looking for the product through search engines, forums or websites.

Setting Up PPC Campaigns

Establish a budget.

Start by establishing a daily, weekly or monthly budget as soon as possible. This is the set rate at which you will launch the ads. If you don’t have a budget, it is easy to start wasting money on failed campaigns. A set budget can streamline the setup and make sure it works according to your financial means. If not, it is easy to toss away money without even noticing it.

Look at the various rates and learn more about them before launching the ad on a platform. This will give you the gist of what’s going on and how much it will cost per click.

Set campaign goals.

You can only see the value of PPC advertising if you set goals for your business. This can include the number of leads you want to come in via ads or even the number of recorded sales per ad. All of this information should be tracked and kept in mind during the campaign.

By looking into and establishing these goals, it’s easier to avoid making mistakes. A PPC ad is only as good as the person running it. Setting goals helps you remain on top of things without failing.

Split-test ads and platforms.

PPC

Take the time to split-test as much as possible, whether with advertisements or platforms. You want to take all of this information into consideration beforehand. The goal is to determine how the ads will be run and how they will work.

For example, imagine one ad doesn’t work well but another does. You don’t want to keep running the failed ad because you don’t know which one is doing well. This happens all the time when you put up a bunch of ads and hope for the best.

Emphasize relevance.

PPC advertisements have to be as focused as possible because of the value they bring. Relevance is the name of the game, because putting ads up in front of the wrong people will lead to inefficiencies. Targeting is essential for the long term.

Focus on a solution that is as relevant as possible. Take the time to sit down and write specific keywords that relate to your business and its products. The goal is to have a good feel for what you want to target.

Don’t ignore tracking.

Let’s imagine an ad has been set up and it’s time to start raking in new leads. How are you going to keep tabs on what’s working and what isn’t? This is where tracking can help, as it ensures each lead who engages with the ad is recorded. With Google AdWords, you can have all of this information listed in the main console online. It’s best to go through this information and set up a personal tracker as well. This reduces the wasted money from unrefined campaigns.

Last Words

PPC advertising can have a lot of benefits, but it is important to set things up properly. It takes time and a lot of work, but it is well worth the hassle. A good PPC advertising campaign can launch your business forward better than anything else could. This is why it is such an appreciated online marketing method: It works well and can change the outlook of a business in a matter of days or even minutes.

Filed under: Advertising

10 Low-budget Link Building Tactics For Content Marketing- Part 2

Posted May 7, 2018 by Abhishek Pandey @ 6:04 am

As in the first part of this article, you are revealed to the top low-budget link building tactics for content marketing. It’s time to proceed further by unrevealing the rest of the tactics that will help you in content marketing. Therefore, read on to explore the tactics rest link building to stay updated with the cost-effective and latest link building tactics.

Cost-effective Link Building Tactics For Content Marketing

content marketing

6. Create Detailed and Long-Form Guides

If you create a detailed, long-form guide then many writers will use this as a resource and link to it. It’s no secret that Google bots favor long-form quality content. But 1,500 words of nonsense is not going to rank. Your content should provide very useful information that addresses your audience’s search intent. A great way to earn links is to produce resources. See what unique insight you could have, or what solution you could offer.

Long-form educational guides are often referred to as “power pages”. And for good reason. People return to these resources time and time again. Additionally, you can include numerous links to other resources in the long-form guide.

7. Collaborate with Other Content Creators

content marketing

Collaborations don’t just have to be interviews or guest posts. By figuring out new and original ways to collaborate with businesses that complement yours, you can easily get backlinks.

On a side note, try to steer clear of collaborating with your competitors as it might not be as effective for sourcing backlinks.

A collaboration could be anything from a charity event, podcast, vlog, product, or even just a live stream. These days you don’t even have to meet them in person to collaborate. On Instagram, for instance, multiple accounts can go live together. When you collaborate, both parties benefit by reaching the other’s audience along with their own. You also can exchange ideas and knowledge.

If you collaborate to create a product, it will benefit from being backed up by two marketing teams. This can be an effective way to raise brand awareness and maximize the success of a campaign. All while the links come rolling in behind the scenes.

8. Get Featured on Resource Pages

Many websites provide a resource page. This is where they list websites and resources that may be relevant or useful to their audience.

You should scout the web for these sites, but make sure they are credible. When you find one that could be a good match, go ahead and contact them. If you successfully pitch your website to them, they are likely to add you to their directory. That means one more backlink and a lot more traffic.

You could also create your own resource page on your website. You can coordinate links to high-quality websites that will be useful for your audience. It’s a major bonus if they also have a resource directory. By simply notifying them of your gesture, they will be likely to return the favor.

Depending on how you categorize your links, your resource page can also contain internal links to your own website or blog.

9. Have your Products Reviewed

product-reviews

Does your business provide a physical or digital product or service? Great, this low-budget link building hack is ideal for you.

Getting respected people to vouch for your products in reviews is a wonderful way to promote them. And, you guessed it, a wonderful way to build links for free.

All you have to do is find people who do reviews in your field and get in contact with them. Many bloggers and vloggers are willing to review products.

You could also reach out to influencers on social media platforms.

A powerful pitch that seldom fails is offering them freebies to be reviewed. Don’t worry, this doesn’t mean giving your product or service for free (although doing this the odd time can really pay off).

You could offer a discount, free trial of your software, or invite them for a free consultation. More often than not, they’ll agree and link to your website in their review. It means content for them, and links for you!

You could even offer an incentive for their followers like a coupon or discount code to accompany the link. This is sure to drive traffic to your site as people will want to find out more.

Important Note: Be careful in how you go about getting reviews. You shouldn’t ask for a link directly to your email as this goes against Google’s Webmaster Guidelines. Instead, offer the product or trial and let the blogger decide if it’s worth reviewing.

10. Target Link Roundups

There are loads of websites out there that publish weekly or monthly link roundups on particular topics. Figure out which ones could be relevant to you and go ahead and pitch your content to them. If they like your content, they’ll include a link to it in their roundup.

Be careful not to come across as too pushy in your email. Remember at the end of the day, it’s their website and their choice. Instead, try to explain why your page or post would be a valuable addition to a certain roundup. Being in a “best of” list is sure to get you new followers and helps to establish your expert status in the field. Another benefit of connecting with website owners that do roundups is that they are likely to keep your website in mind for future round-ups too.

Last Words

Take these 10 low-budget link building hacks and use them in your content marketing strategy. If you do it right, your website will earn loads of high-quality backlinks. When Google sees your support system of high-quality backlinks, your site’s domain authority will increase and your traffic will grow. All it will cost you is a bit of brain power and effort.

Filed under: Brand Marketing
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