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Things You Should Know About Influencer Marketing

Posted November 14, 2018 by Abhishek Pandey @ 6:06 am

From befriending journalists to speaking with healthcare professionals and connecting with patients, we adapt our communication to different people on a daily basis. It’s no different in the world of influencer marketing. In fact, you already have the skills you need to create a successful influencer strategy.  

Things To Know About Influencer Marketing

Influencers Provide Social Proof

influencer marketing

It’s long been established that word-of-mouth is one of the strongest marketing tools above traditional advertising. We look to our family and friends for recommendations and opinions. Social influencers have harnessed this effect and made it a tactical and tangible marketing tool. Influencers post as themselves, sharing personal experiences and a daily feed of their lives which creates a close relationship with their followers. So powerful is this influencer-follower relationship that Adweek reports that 92% of consumers believe influencer recommendations are more authentic than an advertisement. Takeout tip – when your campaign objective is about building brand loyalty and trust, working with carefully-selected influencers could be the gateway to new audiences.  

Build Long-Term Relationships  

building-long-term-relationships

As influencer marketing has evolved, so has the working relationship with influencers. The industry is moving away from a ‘pay per post’ approach and looking to work with influencers on longer-term contracts as brand ambassadors and advocates. Building strong relationships with key relevant influencers has become just as important as building these relationships with core industry press or the key audience target. Once you’ve identified your influencers, get to know them as you would any core press contact. You should research their channels, look at the style of their posts and make a note of their likes and dislikes. Arrange to meet them and talk to them regularly to build the foundations of a long-term, positive relationship. Takeout tip – by working closely with influencers who genuinely value the brand and by building strong rapport, you can ensure value exchange for both influencer and brand.  

Creativity Is A Key  

influencer marketing

Just as a brand or company has its own identity, influencers often have their own format and tone for their channels, which is one of the reasons their audiences engage with them. Ensuring they’re able to use their own style without unnecessary restrictions supports authenticity and genuine content creation, and builds brand advocacy with both the influencers and their audience. Work with the influencer on the brief and allow flexibility where possible. This will help create an open and honest working relationship from the outset. Takeout tip – take time to explain any industry restrictions the brand or campaign may need to adhere to. Many influencers may not realize restrictions exist, so this can help the influencers to more clearly understand the broad guidelines work too.  

Know Your Target Audience

target audiences

As with any part of a communications plan, it’s essential to identify your audience and the best channel on which to reach them. Again, it’s just the same with influencers – when you know your audience demographics and the channels they use, you can then find the key influencers in those channels your audience follows, engage with and actively seeks information from. Takeout tip – thorough research into the audience you need to target and the influencers who are the best fit for your campaign are key to success. This helps ensure that key campaign messages land and there’s a stronger possibility of achieving behavior change.  

Keep It Compliant  

The influencer marketing has its own set of rules you also need to familiarise yourself with. The Advertising Standards Authority and Competitions and Markets Authority have been applying stricter guidelines and monitoring the industry more closely. In some cases, these bodies have even brought legal action. Although it might seem daunting, the strict climate of compliance in the pharma industry means this may not be the hurdle you imagine. Always seek advice from the agency you’re working with or directly from the ASA and CMA if you’re not sure.  Takeout tip – if influencer activity is deemed non-compliant then all parties involved would be liable in the eyes of the law. Always seek advice from the agency you’re working with or directly from the ASA and CMA if you’re unsure. These pointers should highlight how your skill set is easily transferable to influencer marketing.

Wrapping Up

Having a strategic and considered approach to upfront planning ensures a campaign is built on the right foundations. And as part of this, it’s important to ensure all the tactical elements, including influencer marketing, are given equal thought and expert consideration.

Top 3 Mindful Ways to Design your E-Commerce Website!

Posted November 11, 2018 by Abhishek Pandey @ 10:38 pm

There are plenty of aspects that effect a customer’s experience browsing through an e-commerce portal. While the quality of your products is considered the most important aspect, you really need to be mindful while designing your E-commerce website.

We do not pay heed to working warily on website, but that should indeed be our foremost priority. It’s always a great idea to start it of by answering a few questions into your mind, before venturing into designing your e-commerce website.

Ways to Design your E-Commerce Website

ecommerce website

It’s the website that would be the first thing that your perspective customers will get in touch with first. Here, are your questions you need to ask to yourself, before you make the final draft of your website.

Is it answering all the questions that must be hovering around a customer’s mind?

Does it look and sounds attractive enough for the customers?

Are the products grouped and sorted in simple & user-friendly way?

Do you feel attracted by pictures while browsing on an online portal, if you are a customer?

Let’s dive a little deeper and find out what steps you can take to make your e-commerce website attract more customers.

  1. Research enough to know your customers’ needs

think like a customer

 

You will first need to understand that there are two categories of customers.

  1. Those who know what they want to buy
  2. Those who want to browse and find what best they can buy

In both the cases, you need to heedfully design the search and navigation function. Your website should be designed in such a way that it can parallel the way customers search and shop. Designing a hassle-free platform will unquestionably work on reduction of your bounce rate and in increasing the Average Order Value (AOV).

Important Tips: It makes simple for customers to browse through the website by segregating items in different sub-pages instead of grouping too many of them in a single navigation bar.

  1. Categorize products in a Sorted Way

categorize products

In this fast-paced world, we hardly have time to satisfactorily do our everyday tasks. And, therefore, the human mind is continually seeking out to get each of his task done in sorted and organized way. Online shopping is not an exception, it can only make sense to you, if you the products look sorted and organized in the first go. Research throughout to categorize different products, so that to make it simple and less time consuming for the customers.

Important Tips: You can further boost the Average Order Value and your conversion by applying the grouping strategy. Based on what other customers are buying, match items and present it as a suggestion to the customers. Like you can match a shoe/sandal/belly with a dress that a customer is trying to add to the bag.

  1. Qualitative Photography Will Add to the Value of your Website

Qualitative Photography

The human brain is more fascinated by visual thing! While keeping customers engaged is very important, you can do that only when enough customers are visiting your website. Using highly qualitative pictures will woo your customers and make them to visit them. An e-commerce portal is completely a virtual world for anyone who is considering buying a product. And, the only thing that can make him/her fittingly order the product is knowing enough about it through pictures. So, feature only the best quality of images!

The write-up explains how making a smart approach while designing your E-Commerce website can keep you at the safer end. But, for successfully running your business, both your sales effort and E-Commerce website design must go hand in hand.

Effective Ways To Generate Leads Using Social Media

Posted October 31, 2018 by Abhishek Pandey @ 3:55 am

Social media is the best way of building a solid brand image for your brand on social media platforms. With a strong social media strategy, you can build a community that follows your brand posts. Now it is time to take your work ahead by generating leads using social media marketing. Perhaps, the benefit of lead generation using social media platforms is to focus on quality leads through advanced targeting. According to the eMarketer analysis, the quality of leads is the most significant goal for B2B marketers, while simply increasing the number of leads. Let’s find out the best ways to generate the leads using social media.

Effective Ways To Drive Sales Using Social Media

Read on to get revealed to the best ways to drive sales using social media, the most engaging way to interact with the customers.

Engage With The Social Media Influencers

social media

Involving social media influencers allows you to reach out to a wider audience since the social media influencers follow a specific content strategy that meets with their targeted audience. Collaborating with the influencers give you the opportunity to tap into a set of followers who are more interested in buying products online. According to the recent study, more than 82% of consumers prefer a recommendation from a micro-influencer.

Run Lead Generation Ads on Social Media  

Social media lead generation

Organic reach is so yesterday, paid ads are a new trend and they are taking a lead in the advertising world. Running lead generation ads helps in converting your social interactions into leads. Social media platforms like Facebook, Twitter and LinkedIn have the feature of lead generation ads that can straightaway bring the sales-ready leads, depending on your ad content and targeting. Through Engagement Custom Audience, you can increase the ante of the ad campaigns which would let target the audience who shows interest in your content on Facebook. This enhances the chances of driving sales for your business.    

Address Your Customers’ Queries On Social Media

Social media

As we all know that social media is a two-way street which makes easy for customers to communicate their queries and getting solutions as well. This what makes it a significant way of addressing the customers’ queries pertaining to your industry. In the result, it will engage the customers and might convert them into your long-term customer. Seeing their queries being addressed might force them to market your product through word-of-mouth marketing.

Use Social Media Advertising

social media

These days, social media platforms give the opportunity to sell or buy products online for customers who like to shop online. Social media advertising enhances the visibility of your product on social media and encourages your targeted audiences to be your customer by buying your product online. While organic posts target the audiences to some extent, social media advertising collects the leads from the group of potential customers and takes them to the next level.

Final Words

As of now, you must be opened to the effective ways of generating leads using social media. Email marketing comes to mind of the marketers when marketers think of generating leads. However, this is not the right way, instead, focus on building a brand on social media platforms.

Filed under: Advertising,Brand Marketing

The Best Ways To Increase Your Online Brand Presence Effectively

Posted October 24, 2018 by Abhishek Pandey @ 10:19 pm

When the digital world is expanding its ways, it has become really important to have an online brand presence which would be recognizable, and authentic to set it apart from the competition. It is a fact that high visibility of your brand increases credibility and it forces customers to retain your products or services.

Creating an online brand presence is all about getting the attention of your targeted audience. Today, the consumer wants to connect directly with business owners and hear their stories before they make a decision on whether to buy their products or services. Keeping this in mind, here are some key insights as to how to effectively increase your online brand presence:

Best Ways To Increase Your Online Presence

Begin Blogging: Having a blog site can increase brand visibility and improve your chances of success online. In fact, blogging is one of the most effective ways to enhance the visibility of your brand online. If you search online, you would come to know that blogging improves your search engine rank, and increases reach in order to cultivate relationships with customers and other influencers.

Social Media Marketing: It is one of the cost-effective ways to promote both small businesses and corporations online. The best part of Social Media Marketing is to promote visibility, brand loyalty, recognition, and can also to grow sales of your business. Moreover, social media marketing allows small businesses to establish business and to reach worldwide audiences without spending much money.

video marketing

Video Marketing: All businesses including small and large can get benefit from video marketing. There are many video platforms such as YouTube, Vimeo and many more on which you can upload high-quality videos to get traffic. Create your brand video and upload it to the best video platform to drive traffic to your website, and get your brand noticed in front of a targeted audience. You can simply add your brand name tags to get a better result.

Create Great Quality Content: Creating and distributing quality content is the best way to gain visibility online and moreover the most effective marketing strategies to promote your business online while creating brand recognition. These days, websites are full of content; however, websites with low high-quality content might face problems regarding ranking and it could ruin your brand image online which is not good for your business.

online brand presence

Optimize Your Website: Undoubtedly, creating and maintaining a website is one of the most important branding tools for any business; however, not many are aware of the fact companies can do website optimization for optimal performance on search engines to drive traffic to a website which eventually improves the brand’s visibility.

Last Words

There is one thing that needs to be considered, while creating an online brand presence, is make sure you don’t replicate the marketing strategy of your competitor. Be unique and honest with yourself about your brand’s value to adding more value to your brand presence online. Hope this works for you, do share your thoughts with us about it.

Filed under: Brand Marketing

Different Engaging Types of Online Advertising For Businesses

Posted October 17, 2018 by Abhishek Pandey @ 5:48 am

 

As online advertising has emerged as a great way of creating brand awareness in a past few years, so it is important to know all types of online advertising that generate leads and bring in sales. This blog will reveal the best types of online advertising which will help you in increasing the brand awareness.

Types Of Online Advertising

This blog reveals the best types of online advertising for the small and large business that wants to reach to their targeted audiences online.

Display Advertising

Display advertising is one of the best online advertising types which is taking a lead in the advertising world. It is a type of online paid advertising that uses images and text and the most popular forms of this type are banners ads, popups, and landing pages (LP’s). Since display ads do not show up in search results, is what makes it different from other types of online advertising. These display ads are mostly found on websites or on blogs to grab the attention of the user to their specific product.

Native Advertising

Native advertising is a type of paid advertising in which the ad experience follows the natural form and function of the user experience in which it is placed. According to the experts, the native ads will continue to maintain its position in the advertising world.

PPC (Pay per Click)

Today, PPC advertising has become one of the most influential online marketing options. It is made to engage people and generate sales. Pay-per-click advertising is a type of advertising in which each time the user clicks on the ad, a set rate is charged to the advertiser. You can use PPC to display ads for specific products or services, depending on your business. The aim of displaying PPC ads is to generate sales through click on the ad.

Affiliate Marketing

Affiliate Marketing is a type of marketing If you have ever been curious about actually implementing an affiliate program to help your business, it should please you to know this is a relatively straightforward procedure. To make money as a marketer, it is necessary to encourage your customers to buy products on behalf of a retailer.

Video Ads

Video advertising includes online display advertisements that have video within them. The advertisers can make a video of their product or services to let the user have an idea about their products or services. There are man advertisers who might approach video as a format that can rely solely on sound and image. These video ads are displayed without text.

Remarketing

Remarketing or retargeting is a type of online advertising which in cookies-based technology is used. It is a smart way to connect with visitors to your website who may not have made an immediate purchase.

Wrapping Up

After going through the different types of online paid advertising, you must have understood the importance and what type is right for your business. It is crucial to do some research on online advertising before you implement it in your marketing strategy.

Filed under: Advertising

4 Things That Publishers Need To Know About Native Advertising

Posted October 10, 2018 by Abhishek Pandey @ 5:28 am

Brands want to make a deeper connection with their customers, whereas, publishers always seek new ways to generate revenue. Apparently, Native advertising has emerged as one of the best and powerful marketing tactics which involves publishing informational and educational articles and videos in digital and print media. Native advertising enables publishers to generate revenue not only by lending them the platform but also offering them editorial expertise, brand reputation, and audience. Whereas, when it comes to brands, native advertising allows them to create valuable content and another touchpoint within the buyer’s journey as they work toward being the best answer for their audience.  But despite native advertising’s long history and its growth as a content marketing tactic in today’s digital world, many brands and publishers are still wary to jump on board. This article will four important things that publishers need to know about native advertising:

4 Things To Know About Native Advertising

Native Advertising Has Bright Future

Native_Advertising

According to the report, more than half of the publishers already offer native advertising as a service and rest of them are likely to add the option in the future. If higher revenues are anticipated and more service offerings are being considered, that leads me to believe that publishers and their customers must be seeing value and results with native advertising. However, native advertising may not be the thing for every brand or publication. Both advertisers and publishers should do some research and a little testing. Determining whether its a good fit will ultimately depend on who your customer/audience is and your business goals.  

Native Advertising Adds Value To The Viewers

native-ads

The survey has found that publishers believe that native advertising actually adds value to their readers and viewers. By understanding your target audiences, one can provide a valuable native content to their targeted audiences. Here, the publishers can provide excellent insight into who their readers are and brands can use that information to see if it fits with what they know about their target audience.

Publishers Don’t Label Native Advertising Content

native-advertising

More than half of publishers believe that they can label native advertising content as “Sponsored Content” to differentiate it from editorial content, while others use other terms or change the look and feel of the content to make it look unique.  However, some of the publishers say they don’t label native advertising content at all. As mentioned above, transparency is absolutely crucial to maintaining the integrity of both the publication and the brand that’s advertising. In an attempt to trick readers to believe that the content is unbiased, journalistic content will almost certainly backfire on both parties.  

Digital and Print Content Will Perform Well

native advertising

Native advertising content can take on a variety of forms, but there are some that tend to be the most effective. Whether it is an article, video content, and printed article, they will be the most effective types of native advertising content.  Again, use your audience knowledge to choose the type of native content that will be the most effective.

Hope this post is helpful.

Filed under: Advertising

Effective Affiliate Marketing Methods To Consider

Posted October 7, 2018 by Abhishek Pandey @ 11:04 pm

Over the past few years, affiliate marketing has emerged as a winner in the digital world. With affiliate marketing being so successful affiliates have become successful due to their creativity. This post will discuss some effective affiliate marketing methods that have been proven to work very well over the past decade.

Affiliate Marketing Methods

Classified Ads

affiliate advertising

Classified advertisements can be an extremely cheap type of member publicizing. The most vital thing to know is to know that who is your intended interest group. You should likewise just utilize sources you know your intended interest group is perusing. While a few promoters go for the mount, most offshoot advertisers pursue an exceptionally focused on the gathering of people. For the correct businesses, daily paper arranged advertisements can at present be fantastically beneficial. While the daily paper industry is to be sure in the decrease, there are as yet numerous years left were ordered advertisements can be painful. Most partner advertisers don’t give any idea to disconnected promoting, not to mention ordered advertisements, so this can be a major leg up over your opposition. A goliath movement source that you don’t need to seek. What’s more, even better, this can be begun on a financial plan.  This is one of the most important Affiliate Marketing methods to consider. 

YouTube Videos

youtube videos

Unfortunately, many affiliate advertisers have spammed YouTube to death. In any case, when done right, this partner publicizing method can be amazingly great. There are two diverse ways that most partner advertisers publicize on YouTube. The main method to make YouTube and viable associate publicizing strategy is to make your very own excellent recordings identified with a particular industry or specialty. In the event that you would prefer not to make your own recordings, you can simply outsource video creation through sites like Fiverr.com. Be cautioned, that this will take some time and exertion. Be that as it may, in the event that you reliably include new recordings of high caliber your recordings won’t just be seen by many individuals, however many individuals even buy in to your channel. This implies whenever you turn out with another video they will be advised. Picking up a major after on YouTube is likely considerably more ground-breaking than email promoting. In the event that you need to guarantee your video get seen by many individuals in a brief timeframe without putting in the majority of the work, you can simply buy sees through YouTube publicizing. You’ll likely find that YouTube publicizing is significantly less expensive than you have most likely envisioned. This is an exceptionally underutilized offshoot affiliate marketing strategies.

Pay Per Click Advertising

Pay Per Click Advertising

Pay per click publicizing is a standout amongst the most surely understood and generally utilized ways that offshoot advertisers will promote. Don’t imagine it any other way, this subsidiary publicizing strategy has made many individuals tycoons. In the event that you do it right, it tends to be amazingly intense. However, in the event that you treat it terribly, they can enter your financial balance in a matter of moments. The most understood paper click organize is Google Adwords. there is a misguided judgment that Google does not permit any offshoot promotions on its Adwords arrange. This is essentially not genuine. Google does, be that as it may, have some exceptionally strict rules for what is adequate. Before you begin, it is totally urgent that you read the Google Adwords terms and conditions. Try not to avoid this progression. Google is known for prohibiting individuals’ records with definitely no notice for moderately little infractions. It’s terrible to experience the terms or conditions, however for this situation, you truly need to do it.

Make A Blog Or Website

website

By far the most broadly utilized offshoot publicizing strategy and likely the best technique is by making a fantastic site or blog. This is starting to get somewhat harder to prevail with. It used to be anything but difficult to control the Google query items and rank any site regardless of whether it was low quality. Nowadays, in any case, it truly takes a fantastic site to rank exceedingly in Google list items. The uplifting news is, the point at which you rank profoundly for gainful watchwords in free Google query items, the movement changes over like there’s no tomorrow. In addition, it runs day in and day out/365, and you don’t need to pay a solitary penny for those guests. Almost certainly, web index activity is the most profitable movement you will ever get on your site or blog. The best way to get that movement is through reliable exertion by growing top-notch substance and building trust with the web crawlers after some time.

Testing and Retesting

There is nobody partner publicizing strategy that will work for everybody. Most by far of fruitful subsidiary advertisers have just turned out to be effective through testing experimentation. Try not to fear disappointment, particularly what you’re new to subsidiary promoting. There is a major expectation to absorb information included. In any case, once you ace this, it is something that can profit each and every day with almost no exertion. Have confidence in yourself, continue onward, and never surrender. Since you can neglect to follow on various occasions yet on the off chance that you succeed once as long as you can remember could change. 

Hope these effective advertising marketing methods would help your business to grow!

Identifying Social Media Influencers With Analytics

Posted September 26, 2018 by Abhishek Pandey @ 5:15 am

In this data-driven era, social influencers are more valuable than cheesy celebrity endorsements. This is partly because social influencers give the impression of being just like us. Major and lesser known brands are already tapping into the fan bases of online celebrities through paid endorsements interspersed throughout the influencer’s regular content. However, the difficulty for a brand lies in selecting the appropriate influencer from an ocean of choices. How do you know which influencer is a great brand ambassador, the one who can drive sales and create positive brand awareness? Instead of being Captain Ahab and having your brand suffer while you search in the social media ocean for your white whale, learn about how predictive analytics may help you. Predictive analytics looks at past patterns and tries to foresee future behavior, and this may prove to be an excellent tool for brands searching for the right influencer.  

Social Media Influencers

The New and Innovative Strategies of Advertising

Marketers have yet to catch up with the meteoric rise of social media and the effect of various platforms on pop culture. Frequent users of social media communications in memes, callbacks, inside jokes and gifs, and brands and marketing teams often fail while trying to capitalize on the latest trends because they simply don’t understand the language of netizens. But more than the language, is how quickly the platforms themselves change. Even more ‘old school’ channels like Facebook and Instagram are constantly reinventing themselves, and what was cool as recently as last year, becomes outdated quickly. If you need further proof, just consider how Instagram’s flat lay which was popular a few years ago, is now a dinosaur. Now, it’s about authenticity. And influencers speak the language of authenticity to their subscribers and followers.   

Online, a person can have a massive following on social media but have very little influence on the final purchasing decision. Think about the number of men who follow Instagram models, but are not in the target of promoted beauty products. Conversely, a smaller, but niche account, with a tight community around it might be a better option, both regarding trustworthiness and allocated budget, for example, followers of an influencer who promotes local eco products.  

The Biggest Challenge

In this ever-changing scene of online trends, companies sometimes feel lost. We are still in the wild west of social media advertising. A lot of self-entitled influencers are asking for obscene amounts without being able to show a clear strategy for ROI, although studies show that if done correctly and also depending on the niche, the investment to return ratio is about 1:8.  Just looking at public ratings alone will most likely not be enough to create a sound brand strategy. It’s not only about the total number of followers, but the demographics and engagement of those followers are also even more relevant. That is why companies which are looking for a real gain from influencer advertising should first invest in tools or platforms to measure impact. You need that behind-the-scenes information to make an informed decision.  

Last but not least, there is the plague of fake accounts and bought followers. Ideally, you would need to see a chart of their growth over time. Of course, great content can lead to a few spikes, but mostly it should be linear. Otherwise, it’s a huge red flag that someone has purchased followers, which most of the times are either bots or just hold no market value.  

The Big Data

 A simple solution to all the issues listed above is to use the power of Big Data and create models to identify those social media accounts which could act as attraction poles. Since this is a mapping task, it’s perfectly adapted to the way neural networks work, discovering patterns and predicting future similar moves.  

Experts from the predictive analytics company InData Labs state that the motivation to use data to sort out the problem of selecting the most appropriate social media influencers for each campaign which can benefit both sides. On one hand, companies would be reassured that they made the right choice for the product and get a definite trace of how marketing budgets were spent. They would also have a measurement for the ROI.

On the other hand, it would be beneficial for those influencers who really deliver to find more lucrative businesses and stand out from the crowd.  The solution is to build an API which integrates with each platform and retrieves useful information from the respective environment which can be fed into an algorithm able to make predictions related to the number of views, clicks, and ultimately conversions.  Creating such a piece of software is a massive undertaking which takes into consideration vast amounts of data sources such as the followers and their demographics, the way they interact with the influencers, the best posting times as well as the engagement type and rate.  Another challenge is to match the content and tone of the influencer with the targeted audience. By comparing the post descriptions and hashtags used by the influencer with those of the audience, the algorithm can find similarities and offer a score of likeliness.

The Bottom Line

The problem with all big data recommendation systems is that they tend to become invasive. To gather the right clues about the audience/influencer and create a match, the predictive system needs to get loads of information scraped from the profiles of those in the right demographics. Even for influencers, it could feel weird to be approached based on a machine’s calculations since most of them are trying to build a genuine community. So, use these tools to get some speed and don’t forget about creating a human connection, first between the brand and the influencer, which in turn should propagate to the audience.

Filed under: Online News Room

New Dynamic Creative Feature Provides Personalized Ad Experience

Posted September 7, 2018 by Abhishek Pandey @ 12:54 am

Image result for Personalized Ad Experience

The picture is said to be worth a thousand words. So, what if the picture is also worth a thousand dollars? Well, a research confirms that more than 85% of the Facebook’s Ad Performance is the result of a relative Image. People tend to hate seeing the same and same advertisement time and again. It makes them maintain distance from such ads using their credentials. Facebook, on the other hand, has been planning to bring out Personalized Ad Experience on all its platforms. Thereby, it will also penalize the brands for using stale creatives and ads who bring the worst side of personalized creatives. How often has it been complex to determine the type of content working best for a particular set of the audience?

Often Advertisers spend lots of money, time and energy on finding out the best performing image for each audience. Facebook has made this easy by introducing Dynamic Creative Feature. This feature helps marketers to efficiently test their ads at a scale for a particular set of audience.

Personalized Ad Experience through Dynamic Creative Feature

Image result for Personalized Ad Experience

A Facebook press release gave the perfect definition of the Dynamic Creative Feature. It said,

‘Dynamic creative is a tool in Power Editor and the updated Ads Manager that automatically delivers the best combinations of your creative assets. It finds the best ad creative combinations by taking the components of the ad (images, videos, titles, descriptions, CTAs, etc.) and running different combinations of these assets across audiences.’

How will the Dynamic Creative Feature generate Personalized Ad Experience?

Image result for Dynamic Creative Feature

Facebook had been trying to minimize the time and energy loss for its advertisers over the selection of images for audiences. The Dynamic Creative Feature will allow the advertisers to test a combination of up to 30 assets. It will have the following maximum restrictions per asset feed:

  1. 5 titles
  2. 10 Images or Videos
  3. 5 Bodies of text
  4. Five descriptions and
  5. 5 Calls to Actions (CTAs)

There will be a breakdown of research which the advertisers can see by selecting per asset. Here an asset means the kind of action you want on an item in the list. You will also be able to see the Results such as Cost per result and Click Thru Rate (CTR) or your creatives by each variable. You can even break it down to age and gender to know the specific details of your audiences. Knowing the kind of audience watching your creatives, it becomes easier for you to create specific content. Earlier there used to be no such addition to the Facebook Power Editor. There was no way in which the ads could be tested before even posting them on the FB.

What are the Benefits of Dynamic Creative Feature of Facebook?

This is a breakthrough Feature designed by Facebook to help advertisers test their ads in an atmosphere of confidence. They can even know their target audience without even thinking much about creatives. The benefits of Dynamic Creative Feature of Facebook include –

  • Creating multiple advertisements easier to post
  • Spending less time optimizing your ads
  • Saving lots of money and energy on advertisements weariness
  • Testing up to 50 creative variations to find the best ad

Why are Dynamic Creative Feature and Personalized Content Important?

Image result for Dynamic Creative Feature

For gaining maximum attention and audience, the advertisers need to refresh their content regularly on Facebook. They must remain relevant to their audience in order to avoid paying the price for a low-quality score. Through this, the Facebook is finally trying to focus and encourage brands towards creating diverse and unique content and test their performance as well. It wants the users to get the best possible experience while scrolling their timelines and feed.

Filed under: Advertising

What To Consider When Buying Native Video Ad Placements?

Posted by Abhishek Pandey @ 12:50 am

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Video advertising has emerged as one of the most popular ways of reaching consumers online. But even as more advertisers flock to video, consumer habits are changing. According to the recent report, it is stated that 90% of consumers skip the pre-roll video, which is far and away the most popular video ad format. Advertisers must now look elsewhere if they want to continue engaging viewers with video advertising. One of the formats that have grown quickly is native video, which can deliver a message at a relevant time and format while consumers are browsing content feeds. This article will reveal some considerations that should be made while buying native video ad placements.

Things To Know While Buying Native Video Ad Placements

For advertisers who are looking to pursue native to help deliver their video messages, here’s what to take into consideration when investing in a campaign:

Understand All About Native Ads

As with all successful, popular formats, opportunistic sellers are quick to slap the “native” label on just about anything if it helps them sell media. One such format is out-stream video. The trouble with formats like out-stream is that they can feel out of place, and introduce the same skip-ability problem that plagues pre-roll.

However, we’ve learned that placing a headline along with a video unit that matches the rest of the site is vital to the ad’s success, driving 9% higher awareness, 23% higher engagement and 37% higher completion rates. This gives the consumers context to what they are reading, viewing and seeing. In other words, it makes sense to them as to why this video would be there and feels less like an intrusion than a video that simply pops up and starts playing.

Don’t Be Afraid Of Text

Image result for native ads

Many advertisers might approach video as a format that can rely solely on sound and image, without a need for text at all, but they’d be wrong. As I said above, headlines are incredibly influential to how well a native video ad performs. Adding text to the video itself can be incredibly powerful as well. This is because consumers are often encountering native video with the sound turned off. While the motion might capture their attention, they can’t hear what’s going on. So, video with text elements can better inform the consumer with messages around the product or service being advertised. When brands can adapt their creative content to how consumers view the video, they’ll be rewarded with high engagement and successful campaigns.

Move Away From “Advertorial”

Text-heavy video works because it fits in with the way that consumers scroll through content. If the key message is there in the text, consumers are more likely to read it. Therefore, the trick is for the brand to get to its core messaging early in the video as well.

In fact, it’s potentially detrimental to the advertiser if a native video takes too long to get to the brand message. It’s difficult enough to capture consumer attention today. If the video is only tangentially related to the brand and the core message, then it is not likely to land with any kind of impact. Focus the content on the brand itself, arrive at the key messages quickly, and again, don’t be afraid to do so with text so that viewers can grasp the message even if they view with the sound muted.

Transparency Is A MUST

Even though the current state of native no longer requires customization for every single publication, that doesn’t mean that the sites the ads run on and the context in which they appear are no longer relevant. When making a native video purchase, it’s still incredibly important to have transparency into the types of sites, the quality of those sites, and whether the audience matches the advertiser’s desired target. And while native stands a much better chance of capturing consumer attention than pre-roll or standard display banners, advertisers still need to monitor viewability and other factors.

This information is useful for both campaign reporting and targeting strategy. Advertisers can now leverage the same kinds of audience targeting capabilities in native that they’ve become used to for display and pre-roll. The difference is that advertisers are earning attention instead of forcing attention, which is proven to be more impactful because it respects the user experience.. Don’t buy native video without the availability of all of these data points.

Last Words

Digital advertising is no longer about simply shoving a message into an ad slot and hoping that it reaches the right consumers. Native video is no different, and it needs to be strategically targeted so that it reaches the right consumers. Brands that go beyond targeting to capture attention with headlines, in-video text, and powerful, impactful messaging are likely to succeed with native video now and well into the future.

Filed under: Advertising,creativity,Digital
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