Young and Rubicam (Y&R) is a global marketing and communications company that specializes in advertising, digital, sales, promotion, social media, direct marketing and brand awareness. Founded in 1923, Y&R produced the first colored television commercial and was one of the first companies to specialize in public relations and reputation management. Y&R has gone beyond their direct marketing beginnings by becoming a funder and incubator for creative and innovative startups. It is this committed pursuit of innovation which is part of the company credo to "Resist the Usual".
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